Istrat’s Strategic Research Foundation (SRF) has identified that the major problem today in the Indian market is the absence of a Structured Enterprise Software Distribution Channel (in contrast to the highly structured hardware distribution channel). This creates market inefficiencies resulting in:
Frustrated customers, who need the products & services;
Loss of revenue for the Enterprise solution companies;
All parties who could potentially be part of the distribution value chain.
The customers cannot turn to a preferred software products supplier. In fact they end up turning to a local custom developer for their business process automation needs. This is akin to reinventing the wheel and ends being a serious problem to the developer as well as to the customer since the customer is usually not able to provide a complete specification to the developer and the developer not being really savvy about enterprise-level software solutions and not too experienced with scalability, reliability, performance and security issues which are critical to most corporate customers.

IStrat’s SRF has done a study titled, “Indian Enterprise Solutions Market – Perspective & Trends”. This study shows that the Indian Enterprise solutions Market will be worth Rs. 10,000 Crores in next 3 to 5 years. However the actual Market penetration today by enterprise solutions companies is around Rs. 300-500 Crores. This can be attributed to selling exclusively or with major emphasis on direct selling by these companies. Of course some of them have been forced to take the direct selling route due to absence of mature enterprise solutions marketing channels. IStrat has set itself the vision of creating a professional distribution channel for marketing world class Enterprise solutions to the Indian & Asian corporate clients. We would like to invite you to participate in, contribute to & benefit from this initiative.

By becoming a iStrat Solutions Authorized Partner, you have the opportunity to represent the best worldwide branded software (suited to Indian corporate requirements) with world-class support to your corporate clients. In the growing market of enterprise software solutions teaming with iStrat Solutions opens new market opportunities. Enterprise Software solutions has become one of the fastest growing market segments in the industry. As an iStrat Solutions Authorized Partner, you can increase market to increase your revenue and profit potential. You can bundle your expertise to provide professional consulting and hardware solutions (either through your own business or an alliance partner) to provide a comprehensive Information Technology Solution—a powerful new offering to your prospects and existing clients.

Expand your service business and provide your customers with a valuable outsourcing option for maintaining their IT system. Providing Enterprise solutions gives you the added revenue stream of technical support and implementation services.

For information about iStrat see below and visit www.istrat.co.in

If interested in addressing this great opportunity to participate in the emerging and crystallizing Indian Enterprise Solutions Market please contact us.

Let us remind you that this window of opportunity will close by 2004-05.