Any such exercise
which impacts the traditional operations model of
a company needs to be viewed at a strategic level
first. The impact of the technology needs to be
streamlined with the vision of the company. If the
vision of the company is that of an efficient, integrated
enterprise responding in real-time to the customer
needs then needs to be facilitated through the appropriate
use of technology. The achievement of strategic
goals, such as, increased revenues or increased
market share or more balanced sales of the product
portfolio can be accelerated using technology. However,
whenever technology is used, the understanding of
the fit between the strategic goals, the company's
business processes and the company culture needs
to be investigated. This can only be followed at
the top executive level.
A top executive (for example, the CEO, CMO or
CTO) with clout in the Management Council and
the Board of Directors of the organization needs
to see the vision and take it up as a project
to enable the strategic goals. This executive
lets term him, "The Champion", will work through
someone from the middle management with enough
clout at the operational level that has been assigned
this project of Business Process Automation. This
person with full-time responsibility for BPA will
be termed the Project Director.
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